Indonesian forest fires in Sumatra and Kalimantan recently has lead to many awareness campaigns to protect the rainforest including the one in Bali that promoted by Love & O2. This week, Love & O2 is come to Sidewalk Mall Jimbaran to promote their ideas of providing good environment by keeping our planet full of trees. Founded In 2016 by Delia Von Rueti, Love & O2 has been donated 2500 hectares of land with the dream of building the first tropical rainforest park to be enjoyed by generations. The land is permanently changed it from agricultural land to High Conservation Value (HCV). The Friends of the Rainforest Park is located in the incredible ecosystem of Central Kalimantan and positioned right outside the town of Muara Teweh, about seven kilometers from Beringin Airport.
Support by influential people such as H.S.H Prince Albert II of Monaco, Melinda Gates and Susi Pudjiastuti, Love & O2 awareness campaign tell people to preserve and protect the rainforest of Indonesia and inspire people to follow their steps and helps in every little way they can. They welcome everyone to come visit and help them to plant more trees, or simply see what they have been achieved, as it’s called ‘Bumiku Untukmu’. This is actually an invitation, how we can love our self maybe a little bit more. “Mu” it means us and “Ku” is our children, our future and our next generation. “I’m not linked to any NGO or other Charitable Organization. This is simply my donation to the country I love. We sell our merchandise in the knowledge that all the profit from each one bought will help protect, plant and maintain the park. Actions speak louder than words,“ said Delia.
Through this project Love & O2 aims to inspire people to help in every little way they can as a part of awareness campaign to protect the rainforest. Starting from adding a plant in their garden. Delia also hopes her campaign will grow and reach every corner of Indonesia, as well as the rest of the world. Much more needs to be done and with everyone help we can make this world a better place. Everyone can be a philanthropist by simply having a desire to do good and improve human welfare and doing good. All of these small things add up to make a big impact that can truly change someone’s life for the better.
In order to save and maintain the rainforest and gather people to involve with a little help, Love & O2 do some initiatives by producing their own product such as T-shirt and scarf. By purchasing each product it will go towards planting and upkeep of a tree within the tropical park. Not only fashion product, Love & O2 has another brand, a healthy food that usually known as granola.